The "free" is usually the most expensive, and there is no free lunch in the world. A former autonavi middle manager told me that the "water" behind the income is very deep, which is not what you see.

Autonavi navigation many people estimate are not clear what is, because now can not download, can only download Autonavi map, this is why? My friend told me that now the predecessor of Autonavi map is Autonavi Navigation, because the later Autonavi navigation is more and more unable to meet people's needs, but also let everyone know what Autonavi is doing at a glance, this just had The Autonavi map.

Amap is a leading provider of digital map content, navigation and location services in China, and has grade A qualification for electronic map mapping.

At present, various download platforms show that Autonavi has downloaded 3.8 billion times on Android platform and 17.6 million times on Apple platform, which is a very large number, and the income brought to Autonavi is incalculable.

So what does Gaud make his money on, and what is it that keeps him free?

1. Advertising revenue

If you don't make money on the C end, make money on the B end!

In this era of the Internet, traffic means income. According to statistics, the daily active number of AmAP has reached 100 million times, which brings a very large amount of traffic to Autonavi. Just like one letter, it has 1.1 billion followers a day.

At this time, there will be advertisements if there is traffic. For example, when we open Amap, there will be a five-second advertisement on the cover. This income is very high.

But according to my friend told me, if you want to cast an open screen advertisement, it needs about hundreds of thousands, normally it is a week or a month, if the time is longer, it needs millions. It's just an open screen AD.

Another advertisement is to charge merchants' fees, such as you are a restaurant, want to let the map show your location, it is money, rather enter Autonavi map, so that users can find you correctly, this cost is not very high, but thousands and thousands of added up is a very large income.

We often search on the gold map certain restaurants, shopping malls, etc., when we need to go to dinner or go out shopping, we through the gold map search, Scott map will appear similar to general comments on this time and the group that interface, we search for a restaurant, for example, in my city will appear a lot of restaurant information, and later there will be score and so on.

So it can be seen that Amap makes money by collecting money from offline merchants or cooperating with local living platforms to guide other local living platforms. In this way, merchants can be quickly exposed, and it is also a channel for merchants to put advertisements. At the same time, it is a profit model for Amap.

That represents about 25% of Autonavi's revenue.

2. Cooperation between automobile and enterprise, win-win situation

At present, with the rapid development of automobiles, 70 out of every 100 people have a car, which can be said to be very large.

In order to add a selling point to the car, car companies will give them navigation, which is installed as soon as it leaves the factory. If you have a car yourself, you will find that the same car has different configuration, the price is not the same. There is generally no navigation for low matching, and basic high matching.

On the one hand, auto companies have increased selling points and can sell at a higher price. While Autonavi provides its own software and provides free maps, it also needs to charge auto companies a fee for software use, which is very large, because it needs to scrap your car for free all its life. It's a win-win situation.